5 Ways How To Monitor Online Reputation

The internet has opened numerous avenues for both businesses and consumers. While it has opened more channels for businesses to sell, it has opened more ways for consumers to be heard. Building your online reputation is just the first step. This is where your journey to becoming a successful brand starts. But, a negative comment can pop up at any point anywhere on the internet.

Failure to react to negative comments and testimonials instantly can do grave damage. You’ve to be on your toes and ensure that you address genuine concerns and get the ingenuine comments removed.

Hence, to remain successful, you need to continuously monitor your online reputation. But, it is easier said than done. Here are some ways to monitor your online reputation.

1. Keep a constant eye on your social media channels and paid advertisements
It’s important that you keep a constant eye on all your social media channels, including your paid advertisements. Monitoring your social media will help you boost engagement and detect negative comments. But monitoring your paid advertisements will help you make them efficient and understand what’s working and what’s not. Maintaining a worksheet will help you efficiently track your advertisements’ performance.

It doesn’t mean that you have to be online 24×7. You can simply develop a schedule and follow it to regularly monitor all your social media channels.

2. Testimonial websites are important
Testimonial websites like Yelp and Google Review are important as they get mass traction. If there are other industry-specific review websites, you should also keep reviewing those websites for new testimonials.

Moreover, don’t forget to handle all reviews professionally, whether good or bad. Also, don’t hesitate to report any comments which cross the purview of professional decency.

3. Utilize Google Alerts
Google alerts send you a direct notification whenever new content based on your defined keywords shows up on the internet. Google Alerts is absolutely free and easy to customize. However, don’t forget to add only relevant keywords. Otherwise, your email might get unnecessarily bombarded.

4. Don’t forget to Google your brand
Performing a search about your business is an effective way of tracking your real-time progress. When you search for your business, you’ll be able to see what your audience sees about you on search engines.

While this search has to be conducted manually, it doesn’t take much time. Moreover, you don’t have to do it so regularly. You can conduct this research every once in a while.

5. Benefit from automated tools
From free to paid, there are numerous tools that can make life easier for you. These tools will help you automate almost everything while providing all the relevant information in a single spot.

While the technology keeps on changing, and so do the tools, most of the paid tools in the market, like Awario, Keyhole, Mention, etc., are here to stay for a long. However, if you’re keen on trying a free tool first other than Google Alerts, you can try Talkwalker.

Conclusion
Implementation alone is never enough. It needs to be paired with monitoring and adjustment to maintain a good online reputation. Most of your competitors are doing it, and there’s no reason why you shouldn’t.