How to Remove a Better Business Bureau Complaint?
Believe it or not, all your new customers will do a Google search about you. It’s easier and offers them a clear picture of your products and services, work ethics, and reputation.
What if the Google search results return BBB complaints? Well, they’re unlikely to establish a business relationship with you for sure. BBB is an online consumer complaint forum that allows consumers to register complaints against companies and businesses. BBB has wide coverage, with millions of users actively using this platform to get their grievances addressed.
Can The BBB Complaints Be Removed?
BBB allows users to register complaints after following a proper process. Users have to go through the paper form or online form and furnish proper details. Moreover, it doesn’t entertain some particular type of complaints including rent freuds.
But once the complaint is registered on BBB, it can’t be removed from the site for three years. However, there are some measures that you can take to ensure that these complaints don’t damage your online reputation.
What To Do When Someone’s Registered A BBB Complaint Against Your Business?
Prevention is the best cure. It’s always better to ensure that your consumers are always happy. However, if the complaints do come, you can try to resolve the complaint.
Once the complaints are registered on BBB, they’re bound to be there for three years. However, you can get those complaints resolved or take proper recourse.
- Have an account on the BBB website
By registering with your email account, you can create a business account on BBB. While it is not important, it comes with perks. You’ll get direct notifications, it’ll be easier to reply to complaints, and it also helps in getting accredited on the BBB site.
- Respond to the complaint supported by relevant documents and links
BBB sends you a push notification when a complaint is registered against you. This notification will give you a proper overview of the entire instance. You can also respond to the complaint. When replying, don’t forget to add relevant documentation, company policy, terms, conditions, etc., to support your claim.
- Complaint Resolution
In case the complaint seems genuine, you can work together with the customer to resolve the challenge. For example, you can replace defective products. Once the customer is happy, he will resolve the complaint. BBB complaints don’t get deleted after the resolution but reflect in your record as resolved. Users like brands that quickly resolve genuine complaints.
- BBB-Accreditation
If BBB recognizes your brand as genuine, it’ll accredit you. There are certain guidelines you need to follow to get accredited. But once you’re accredited, you can reach out to BBB for assistance. BBB will help you to work together with the consumer to resolve the complaint.
Conclusion
Customer support is an important criterion that many users use to judge brands. While it’s always better if you don’t get many complaints but if you do, quickly resolving them is important. Especially when such complaints are made on digital platforms like BBB.
If you’ve recently got a BBB complaint, this is how you can quickly take action to maintain your good online reputation.